价值链视角下海尔集团营运资金的管理分析摘要营运资金是公司财务管理不可或缺的一部分,是公司资金中最具流动性和动态性的组成部分,公司的生存和发展取决于价值链营运资金的管理和运营，组织必须具有适当数量的营运资金以维持其正常运作。本文讨论了家电行业价值链的营运资金管理。(以海尔集团为例)进行研究,首先,在查阅相关资料掌握相关研究背景和意义以及国内外研究现状的基础上,总结了营运资金管理与价值链的相关理论,为后续分析提供了理论依据。其次,研究海尔集团营运资金管理的现状,并提出海尔集团营运资金管理问题,即内部结构失衡，以及价值链营运资金管理中的控制制度问题等。最后,针对存在的问题提出了解决方案和建议。本文通过对营运资金管理的研究分析希望对家电行业发展有促进作用。关键词：营运资金；价值链营运资金管理；家电行业第1页共19页┊┊┊┊┊┊┊┊┊┊┊┊┊装┊┊┊┊┊订┊┊┊┊┊线┊┊┊┊┊┊┊┊┊┊┊┊┊AnalysisontheworkingcapitalmanagementofHaierGroupfromtheperspectiveofvaluechainABSTRACTWorkingcapitalisanindispensablepartofthecompany'sfinancialmanagement,anditisthemostliquidanddynamicpartofthecompany'sfunds.thesurvivalanddevelopmentofthecompanydependsonthemanagementandoperationoftheworkingcapitalofthevaluechain.Theorganizationmusthaveanappropriateamountofworkingcapitaltomaintainitsnormaloperation.Thispaperdiscussestheworkingcapitalmanagementofthevaluechainofhomeapplianceindustry.Firstofall,onthebasisofconsultingrelevantmaterialstograsptherelevantresearchbackgroundandsignificance,aswellasthecurrentresearchsituationathomeandabroad,thispapersummarizestherelevanttheoriesofworkingcapitalmanagementandvaluechain,whichprovidesatheoreticalbasisforfollow-upanalysis.Secondly,itstudiesthecurrentsituationoftheworkingcapitalmanagementofHaierGroup,andputsforwardtheproblemsoftheworkingcapitalmanagementofHaierGroup,thatis,theimbalanceoftheinternalstructureandthecontrolsystemintheworkingcapitalmanagementofthevaluechain.Finally,thesolutionsandsuggestionsareputforwardtosolvetheexistingproblems.Throughtheresearchandanalysisofworkingcapitalmanagement,thispaperhopestopromotethedevelopmentofhomeapplianceindustry.KeyWords:Workingcapital;valuechainworkingcapitalmanagement;householdapplianceindustry第2页共19页┊┊┊┊┊┊┊┊┊┊┊┊┊装┊┊┊┊┊订┊┊┊┊┊线┊┊┊┊┊┊┊┊┊┊┊┊┊目录第1章绪论.......................................................................51.1研究背景...................................................................51.2研究目的与意义..............................................................51.2.1研究目的................................................................51.2.2研究意义................................................................51.3国内外研究现状..............................................................51.3.1国外研究现状............................................................61.3.2国内研究现状............................................................61.3.3国内外研究文献评述......................................................61.4研究内容与方法..............................................................71.4.1研究内容................................................................71.4.2研究方法................................................................7第2章相关概念和理论.............................................................82.1价值链理论..................................................................82.2营运资金管理理论.......................................
