新媒体背景下网络民意对公共决策的影响研究摘要今天，互联网在人们的生活中扮演越来越重要的角色，新媒体也逐渐成为了人们维权的一大路径。新媒体的代表即是我们平常所接触到的微博、微信平台等，新媒体平台具有较强的开放性以及互动性，并且兼具全球性、直接性的特质，也演变成了公民参政的一大关键平台。它已成为公民参与国家政治生活的一个重要平台。公众应合理利用新媒体平台，科学客观地表达自己的诉求，使网络民意成为推动决策落实的重要渠道，政府在决策时也应科学审慎地对待公众诉求。在实践中，互联网上的舆论影响着公共决策的许多方面，并在一定程度上影响着公共政策制定的过程和结果。政府应当利用好其主导地位，积极发挥作用，并且吸收国内外一些关于舆情管理的先进做法，进一步拓宽政府接受舆情的渠道，打造风清气正的网络氛围，提升网络用户的综合措施，使网络民意能够在公共决策中发挥积极作用，使网络民意与公共决策在新媒体时代良性互动、共同发展。关键词：新媒体；网络民意；公共决策ResearchontheInfluenceofOnlinePublicOpiniononPublicDecision-makingintheContextofNewMediaAbstract:Today,withthecontinuousdevelopmentoftheInternet,newmediahavebecomeanimportantmeansforpeopletoappealtotheirinterestsanddefendtheirrightsandinterests,andnewmedia,mainlyrepresentedbyWeChat,WeiboandDouyin,areemergingrapidlybyvirtueoftheiropenness,globalization,interactivityanddirectness,andgraduallybecominganimportantplatformforcitizenstoparticipateinthepoliticallifeofthecountry.Ithasbecomeanimportantplatformforcitizenstoparticipateinthepoliticallifeofthecountry.Thepublicshouldmakereasonableuseofnewmediaplatformstoexpresstheirdemandsscientificallyandobjectively,sothatpublicopinioncanbecomeanimportantchanneltopromotetheimplementationofpolicies,andthegovernmentshouldscientificallyandreasonablyincorporatepublicdemandswhenformulatingpolicies.Inpractice,onlinepublicopinionaffectsmanyaspectsofpublicdecision-making,andtoacertainextentinfluencestheprocessandresultsofpublicdecision-making.Thegovernmentshouldplayaleadingrole,learnfromthebeneficialexperienceofdomesticandforeignnetworkpublicopinionmanagement,openupchannelsforabsorbingnetworkpublicopinion,createapositiveandhealthynetworkenvironment,improvethequalityofInternetusersthemselves,andgiveplaytothepositiveroleofnetworkpublicopinioninpublicdecision-making,sothatnetworkpublicopinionandpublicdecision-makinginthenewmediaeracaninteractpositivelyanddeveloptogether.Keywords:newmedia;onlinepublicopinion;publicdecision-making目录第一章前言.........................................................11.1研究背景与研究意义............................................11.2国内外研究现状................................................11.3研究思路与研究方法............................................3第二章相关概念及理论基础...........................................32.1新媒体相关问题概述............................................42.1.1新媒体的概念...............................................42.1.2新媒体的特征...............................................42.1.3新媒体的分类...............................................52.2网络民意概述..................................................52.2.1网络民意的定义............................................52.2.2网络民意的特征............................................62.2.3网络民意的表达渠道........................................72.3公共决策概述..................................................72.3.1公共决策的定义............................................72.3.2公共决策的特征.........
