第1页共17页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共17页2012年初冬季美汁源果肉果汁系列南宁区域产品推广小组成员：苏斐沈婉婷韦涛第2页共17页第1页共17页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共17页目录1产品相关介绍.........................................................................................................................31.1公司概况.......................................................................................................................31.2产品概况.......................................................................................................................32营销环境分析.........................................................................................................................42.1外部环境分析...............................................................................................................42.1.1市场分析.............................................................................................................42.1.2竞争分析.............................................................................................................42.2内部环境分析...............................................................................................................52.2.1产品分析.............................................................................................................52.2.2消费者分析.........................................................................................................52.2.3价格分析.............................................................................................................52.2.4SWOT分析........................................................................................................63推广目标及策略.....................................................................................................................73.1推广目标.......................................................................................................................73.2总体营销策略...............................................................................................................73.2.1产品策略.............................................................................................................73.2.2价格策略.............................................................................................................73.2.3渠道策略.............................................................................................................83.2.4促销策略.............................................................................................................84具体方案.................................................................................................................................94.1总体活动方案...............................................................................................................94.2推广方案.......................................................................................................................94.3价格方案.....................................................................................................................104.4促销方案.....................................................................................................................104.4.1人员推销..............
