可行性研究报告新疆华兴投资集团有限公司二零一一年十一月目录第一章总论..................................................11.1项目提要.................................................11.2项目编制依据、原则及总体思路.............................21.3综合评价和论证结论.......................................4第二章项目建设背景及必要性..................................52.1项目建设背景.............................................52.2现代观光农业发展需要.....................................62.3项目建设的必要性及目的意义...............................7第三章建设条件.............................................123.1项目区概况..............................................123.2项目建设区现状..........................................143.3项目实施的有利条件......................................15第四章项目承建单位基本情况.................................17第五章市场分析与销售方案...................................195.1市场分析................................................195.2产品生产及销售方案......................................235.3销售策略和营销模式......................................255.4销售队伍和销售网络建设..................................25第六章项目建设的原则、思路及目标...........................276.1项目建设的原则..........................................276.2项目建设的指导思想......................................276.3项目建设目标............................................27第七章项目建设方案.........................................297.1项目建设规模及地点......................................297.2项目布局和规划..........................................297.3项目建设方案...........................................297.4技术水平................................................337.5种植土地选择............................................33第八章生产技术方案.........................................348.1鲜食葡萄生产技术........................................348.2采用集约化生产管理技术..................................498.3复合栽培技术............................................508.4标准化质量检验技术......................................508.6项目建设内容............................................50第九章项目建设期及进度安排.................................529.1项目建设期..............................................529.2进度安排................................................52第十章投资估算及资金筹措...................................5310.1投资估算依据...........................................5310.2投资估算...............................................5310.3资金筹措...............................................54第十一章财务评价...........................................5511.1财务评价依据...........................................5511.2项目收入和税金估算.....................................5511.3项目成本费用估算.......................................5611.4项目财务效益分析.......................................5611.5经济效益评价结论.......................................57第十二章环境影响评价.......................................5812.1环境现状分析...........................................5812.2项目实施对环境影响评价.................................5812.3生态、社会、经济效益评估...............................59第十三章劳动组织与管理.....................................6113.1组织机构与职能划分.....................................6113.2项目经营管理模式.......................