IDO绿色婚礼策划有限公司团队成员指导老师目录一、执行总结...........................................5二、公司概况及公司服务.................................72.1公司概况.......................................72.1.1公司简介..................................72.1.2经营理念..................................82.1.3发展计划..................................92.2公司的组织结构及服务...........................92.2.1公司的组织结构............................92.2.2公司的服务流程............................10三、公司特色...........................................113.1创意婚礼.......................................113.1.1三十个创意时尚............................123.2绿色婚礼.......................................163.2.1体验绿色..................................163.2.2资源再利用................................193.3绿色蜜月.......................................213.3.1生态住所..................................213.3.2浪漫之旅..................................233.4“IDO”基金.................................243.4.1基金来源..................................243.4.2基金用途..................................25四、项目环境和竞争分析................................264.1婚庆行业宏观环境分析..........................264.1.1政治法律因素..............................264.1.2经济人口因素..............................274.1.3社会文化因素..............................284.1.4技术自然因素..............................304.2公司SWOT分析..................................31五、营销计划..........................................335.1营销计划宗旨及策略.............................335.2服务体系......................................355.3品牌塑造.......................................355.4服务定价方法..................................35六、项目风险与对策....................................366.1市场风险......................................366.2经营风险......................................366.2.1营销风险..................................366.2.2管理风险..................................396.3行业政策与投资风险.............................40七、公司管理体系及产权................................417.1法律结构......................................417.2所有权分配....................................41八、管理团队..........................................418.1团队组成.......................................418.1.1团队介绍..................................418.1.2相关主要部门介绍..........................428.2公司管理制度...................................448.2.1指导思想..................................448.2.2员工招聘..................................448.2.3绩效考核..................................458.2.4奖惩措施..................................45九、财务规划分析及预测.................................459.1资金来源及运用.................................459.1.1资金来源..................................459.1.2资金运用..................................459.2财务预测........................................46十、融资及资本退出方案.................................4610.1融资方案........................................4610.1.1初始资金来源................................4610.1.2融资方案...................................4710.2资本退出方案...................................47一、执行总结婚庆行业作为一个古老行业，有着非常深厚的文化底蕴与内涵，婚庆行业作为一个新兴的文化产业，更有着广阔的发展潜力与空间，充满了无限的商机与活力，日益引起社会...
