从中美饮食文化差异分析肯德基的产品策略VIP专享VIP免费

1AnalysisofKFC'sproductstrategyfromthedifferencesbetweenChineseandAmericanDieteticCultureAbstractComparedwiththeChinesedietculture,themostimportantfeatureofAmericandietcultureisthatitpaysmoreattentiontothecollocationofnutritionanddoesnotpaymuchattentiontotheenjoymentoftaste.Forexample,Americansprefertoeatraworsemicookedfoodratherthaneatprocessedfoodinordertoavoiddamagetothenutrientsoffood.Differencesindietaryideas.Chinesepeopleareadheringto"Panfood",thatis,theythinkthateatingisnotonlytokeephealthybutalsotopursuegoodtasteenjoyment.Inadditiontotheabovedifferences,therearecountlesstiesbetweentheChineseandAmericandietculture,andthereisaprofoundinfluenceoneachother.Especiallyduetothetrendofglobalization,therearemoreandmoreconnectionsandsimilaritiesbetweenChineseandAmericandiet,whichhasfar-reachinginfluenceandsignificanceonthedevelopmentofcateringculture.AsearlyastheendoftheQingDynasty,thefoodcultureoftheUnitedStatesbegantograduallyentertheChinesemarket.Andafterthereformandopeningup,moreandmoreunprecedenteddevelopmentandexpansion.KFC,forexample,in1987,thefirstKFCopenedinBeijing.By2004,thenumberofKFCrestaurantsinChinahasreached1000.By2013,KFChasopened7000threstaurantsnationwide.Thepaceofdevelopmentisamazing.Andotherfoodrestaurants,suchasMcDonald's,pizzahut,andsoon,havealsodevelopedgreatlyinChina,whichisalloverthecountry.ThespreadanddevelopmentoftheAmericandietculturehaveinjectednewvitalityintotheChinesefoodculture.First,itenrichesChinesefoodvarieties,improvesChinese2dietstructure,andgraduallybreakstheoriginalcookingstyleofChinesefood,andproducesChineseWesternfood.Withtheworldorregionalproductionandbusiness1activitiesgraduallyintegratedintotheglobaleconomy,whichhasbecomethetrendofworldeconomicintegration,globalmarketinghasbecomeaninevitablechoicefortheinternationalizationofcateringenterprises,butinthedevelopmentofglobalmarketingstrategy,becauseofthedifferencebetweendifferentcountries,accordingtotheneedsofdifferentcountries,theimplementationofmarketingstrategylocalizationthisisthecompetitiveadvantagetomultinationalbusinessprocessinthecateringenterprises,thekeytolong-termdevelopment.China'scateringmarkethasahugemarketpotential,attractingmoreandmoretransnationalcateringenterprisestoChina.OneofthekeyfactorsforthesuccessofmultinationalcateringenterprisesintheChinesemarketiswhethertoformulateandimplementlocalmarketingstrategiesagainsttheChinesemarket.Thisarticleasastartingpoint,throughthelocalizationmarketingstrategyofinternationalizationoftransnationalenterprises,analysisoftheimplementationofthemarketingstrategyandmotivationoflocalization,inKentucky,forexample,researchontheimplementationofthereasonsintheChinalocalizationmarketingstrategy,andfromthefouraspectsofproduct,price,channel,promotionandResearchonhowtoKentuckymarketinglocalizationtheimplementationofstrategyinChina.Keywords：Kentucky;localizationstrategy;dieteticdifferencesbetweenChinaandtheUnitedStates;marketimpact2从中美饮食文化差异分析肯德基的产品策略摘要与中国饮食文化相比，美国饮食文化最大的特点在于它更多地注重营养的搭配，而并不注重味觉的享受。例如美国人为了避免对食物的营养成分造成破坏，他们宁愿吃生食或者半熟食，而不愿意吃被加工过的食物。饮食观念差异。中国人秉承着“泛食主义”，即他们认为吃不仅是为了保持健康也是为了追求美好的味觉享受。除了上述的差异之外，中美饮食文化之间也存在着千丝万缕的联系，彼此之间有着深远的影响。特别是...