目录1.绪论.................................................................41.1研究背景及缘起..................................................41.2研究方法........................................................41.3研究目的与意义..................................................41.4国内外研究综述..................................................52.大众传媒理论概述.....................................................62.1大众传媒的基本概念..............................................62.2大众传媒的发展进程..............................................73.女性消费的发展趋势与类别.............................................73.1女性消费的类别..................................................73.1.1女性消费画像：6大女性典型人群................................73.1.2女性消费潮流：是网购还是实体购物.............................73.2女性消费的发展趋势..............................................73.2.1女性对商品品质更加敏感........................................73.2.2女性获取信息的途径更加碎片化..................................73.2.3女性消费过程中阶级认同强烈....................................74.大众传媒与女性消费的关系............................................74.1存在问题........................................................74.1.1信息的不对称性...............................................74.1.2超前的过度消费...............................................74.2通过多种传媒途径影响消费........................................74.3大众传媒的发展与女性消费关系密切................................75.建议及展望..........................................................7致谢...................................................................7参考文献...............................................................8大众传媒发展对女性消费效应的影响——以减肥广告为例yi摘要随着新媒体时代的来临和女性消费水平的飞速发展，女性消费，尤其是女性的身体消费成为越来越受重视的研究热点。随着大众传媒进入千家万户，随之而来的就是铺天盖地的减肥广告，这些耳熟能详的广告对促进女性的消费起着至关重要的作用。随着传统思想逐渐被新媒体思想所取代，越来越多的女性投身到让自己变美、取悦自己的行列里，为女性身体消费提供了全新的发展契机。大众传媒的推广促进了女性的消费，好的消费结果又反过来促进大众传媒的传播，这两者之间相辅相成。因此，现代社会下的大众传媒领域实际上为女性消费打开了一扇新的大门，虽然女性消费仍然面临某些困窘状态，但是与日俱增的消费水平在更深层次上体现了大众传媒的广泛性。关键词：大众传媒;女性;消费;减肥广告;TheImpactofMassMediaDevelopmentonWomen'sConsumptionEffect——TakeWeightLossAdvertisementasanExampleAbstract:Withtheadventoftheeraofnewmediaandtherapiddevelopmentofwomen'sconsumptionlevel,women'sconsumption,especiallywomen'sbodyconsumption,hasbecomearesearchhotspotthatattractsmoreandmoreattention.Withthemassmediaenteringmillionsofhouseholds,followedbytheoverwhelmingnumberofweightlossadvertisements,thesewell-knownadvertisementsplayavitalroleinpromotingwomen'sconsumption.Withthegradualreplacementoftraditionalideasbynewmediaideas,moreandmorewomenaredevotingthemselvestotheranksofmakingthemselvesbeautifulandpleasingthemselves,whichprovidesanewdevelopmentopportunityforwomen'sbodyconsumption.Thepromotionofmassmediapromoteswomen'sconsumption,andgoodconsumptionresultsinturnpromotethespreadofmassmedia,whichcomplementeachother.Therefore,thefieldofmassmediainmodernsocietyopensanewdoorforwomen'sconsumption.Althoughwomen'sc...
