互联网环境下食品企业核心竞争力提升策略研究—以P公司为例目录第1章绪论...................................................................................................................................21.1研究目的............................................................................................................................21.2研究意义............................................................................................................................2第2章相关概念及理论概述.......................................................................................................32.1食品企业的概念................................................................................................................32.2互联网的特点....................................................................................................................32.3企业核心竞争力概述........................................................................................................42.3.1企业核心竞争力的含义.........................................................................................42.3.2核心竞争力的判定标准.........................................................................................42.4相关核心竞争力的理论....................................................................................................42.4.1波特钻石理论模型.................................................................................................42.4.2SWOT分析法..........................................................................................................5第3章互联网环境下食品企业核心竞争力现状及存在的问题................................................63.1互联网环境下食品企业核心竞争力现状........................................................................63.2互联网环境下食品企业核心竞争力存在的问题............................................................93.2.1物流配送系统效率低下.........................................................................................93.2.2信息化技术程度较低...........................................................................................103.2.3营销创新能力不足...............................................................................................103.2.4员工流失率较高...................................................................................................10第4章互联网环境下食品企业核心竞争力存在问题的原因..................................................114.1物流管理水平落后..........................................................................................................114.2信息系统建设滞后..........................................................................................................114.3营销战略规划不到位......................................................................................................114.3.2营销观念落后.......................................................................................................124.4人力资源管理不规范......................................................................................................124.4.1激励措施不完善...................................................................................................124.4.2绩效考核体系不健全...........................................................................................12第...
