重庆单身美女实体店大型羊庄项目营销策划书一、策划分析.......................................................................................................................................11、主体...........................................................................................................................................12、目的...........................................................................................................................................13、类型...........................................................................................................................................1二、羊庄分析.......................................................................................................................................21、优势----------------------------------------------------------------------------------------------------------21）产品优势..............................................................................................................................22）位置优势..............................................................................................................................23）文化优势..............................................................................................................................32、客户分析-----------------------------------------------------------------------------------------------31）自助游群体客户..................................................................................................................42）旅行社游客群体客户..........................................................................................................43）订餐客户..............................................................................................................................44）零散客户..............................................................................................................................4三、羊庄建设策划...............................................................................................................................41、场地建设...................................................................................................................................52、文化建设...................................................................................................................................53、品牌建设...................................................................................................................................5四、营销推广策划...............................................................................................................................51、网络项目营销.................................................................................................................................62、流动广告营销.................................................................................................................................63、合作联营营销.................................................................................................................................74、品牌形象营销.................................................................................................................................75、多用途营销策略与方式.................................................................
