酒店康乐项目发展存在问题及对策分析研究——以哈尔滨松北万达皇冠假日酒店为例 酒店管理专业

摘 要近几年，国内康乐业发展快速，康乐部在各高星级酒店的地位越来越明显，特别是度假型的高星级酒店，酒店管理者更加重视对康乐部的发展和管理。虽然康乐部门在日益发展，但仍然存在不足，目前针对这方面的研究和探讨也相对薄弱。本文对哈尔滨松北万达皇冠假日酒店的康乐部门进行了实践调研，同时结合酒店的经营现状进行分析，通过对其康乐部的康乐项目设置、康乐品牌项目经营特色、康乐项目营收比例、康乐项目同行业竞争、顾客对康乐项目需求等方面调查研究，对哈尔滨松北万达皇冠假日酒店康乐部发展提出了建议，以期对我国酒店康乐部门的建设和发展有所帮助。关键词：哈尔滨松北万达皇冠假日酒店；康乐项目；现状分析；对策AbstractIn recent years, the domestic recreation industry has developed rapidly, and the recreation department has become more and more prominent in various high-star hotels. Especially for resort-style high-star hotels, hotel managers pay more attention to the development and management of the recreation department. Although the recreation sector is growing, there are still deficiencies, and the current research and discussion on this aspect is relatively weak. This paper conducts a practical research on the recreation department of Crowne Plaza Harbin Songbei Wanda, and analyzes the current situation of the hotel, through the recreation project of the recreation department, the operation characteristics of the recreation brand project, the proportion of the recreational project revenue, and the recreation project. The investigation and research on the competition in the same industry and the demand for customers in the recreation project put forward suggestions for the development of the recreation department of Crowne Plaza Harbin Songda Wanda in order to help the construction and development of the hotel recreation department in China.Key words:Songbei Crown Holiday Hotel in Harbin; recreation project; situation a...