第1页共15页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共15页目录目录........................................................................................................................................1一、总论..........................................................................................................................................21.1项目简介............................................................................................................................21.1.1项目概况..................................................................................................................21.1.2项目规划总体要求..................................................................................................21.1.3项目建筑面积指标..................................................................................................21.2编制依据............................................................................................................................21.3主要经济技术指标............................................................................................................31.4结论....................................................................................................................................3二、市场分析..................................................................................................................................42.1宏观环境分析....................................................................................................................42.1.1城市概况.................................................................................................................42.1.2经济发展状况..........................................................................................................42.1.3居民生活水平..........................................................................................................52.2、房地产市场分析.............................................................................................................52.2.1房地产市场综述......................................................................................................52.2.2板块特征.................................................................................................................62.2.3未来发展趋势..........................................................................................................7三、项目周边环境..........................................................................................................................73.1项目周边环境分析............................................................................................................73.1.1周边环境.................................................................................................................73.1.2SWOT分析.............................................................................................................83.2竞争性楼盘分析................................................................................................................8四、项目定位..................................................................................................................................94.1总体定位..................................................................................................
