**生鲜超市商业计划书2016年5月目录**生鲜连锁超市商业计划书............................................1一、项目企业摘要....................................................3（一）投资安排......................................................30（二）拟建企业基本情况..............................................3二、项目概述........................................................4（一）项目背景......................................................4（二）项目简介......................................................4（三）主要发展目标和战略目标........................................5（四）项目投资与经济效益分析........................................6三、项目建设规划....................................................7（一）经营模式和整体规划............................................7（二）门店建设......................................................9（三）门店管理......................................................9（四）质量控制.....................................................10四、产品与服务.....................................................11（一）产品分析.....................................................11（二）供货渠道.....................................................11（三）服务承诺.....................................................12五、市场营销.......................................................13（一）市场定位和目标客户...........................................13（二）市场预测.....................................................13（三）竞争分析.....................................................13（四）项目SWOT分析................................................14六、营销策略.......................................................16（一）产品策略.....................................................16（二）价格策略.....................................................16（三）促销策略.....................................................17（四）宣传策略.....................................................17（五）会员管理与吸纳方式...........................................17（六）形象工程策划.................................................19七、人力资源配置...................................................20（一）组织构架图...................................................20（二）人员架构图...................................................21（三）职能人员配置表...............................................22八、资金需求和项目利润分析.........................................231（一）130㎡单店运营费用............................................23（二）单店盈利预测.................................................23（三）单店众筹.....................................................24（四）单店最终投入与月收入.........................................25（五）启动资金需求.................................................26（六）50家门店月利润预测..........................................26（七）物流配送利润预算.............................................26九、财务评价.......................................................28（一）财务评价依据.................................................28（二）营业收入、营业税金和附加估算.................................28（三）总成本费用及经营成本估算.....................................29（四）利润.........................................................29（五）财务评价结论.......................................
