第①页共51页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第①页共51页中国钢铁销售500强企业之一鸿盛泰物资有限公司企划书企划人：王瑞春刘家友企划时间：二零一二年六月策划单位：金一佰国际策划联盟第②页共51页第①页共51页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第②页共51页目录企业简介······························4企业文化······························6组织架构······························6企业识别系统····························7市场定位······························8经营项目······························9市场分析······························9产品结构盈利模式··························10创新服务盈利模式··························11规模经营盈利模式··························11鸿盛泰营销策略篇··························11渠道营销······························12网络营销······························12招贤纳士······························13员工培训与稳定团队方法·······················14加盟投资与估算···························15薪酬体系······························17加盟方案······························20第③页共51页第②页共51页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第③页共51页品牌发展规划····························21财务预测与管理···························22经济效益计算分析··························22投资回收期预算···························23规避风险······························24产业数据分析····························25宏观环境······························28对策建议······························29中国钢铁产业和贸易问题的几点思考··················30中国钢铁工业布局与结构的现状、问题及对策··············34中国钢铁企业发展现状、问题及对策研究················38高风险下钢贸商圈生态调查······················44钢铁行业销路在何方·························47第④页共51页第③页共51页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第④页共51页企业文化一、企业简介鸿盛泰物资有限公司位于河北省省会石家庄市，是一家以钢材贸易为主的大型民营企业。在石家庄钢材市场上享有很高声誉的知名企业。下设两个分公司，分别位于石家庄银白佛钢材市场、沧州孟村中国国际五金管件城。公司以经销钢材为主，产品涉及管材、型材、板材、管件四大钢材系列。并先后成为沧州、天津两大钢管生产基地众多企业指定的销售单位和代理商。创业有端始，发展无止境。数载来，坚定的鸿盛泰人，在探索中前进；在前进中发展；在发展中壮大。鸿盛泰人从每一根钢材做起，从每一个客户做起，鸿盛泰人以客户为尊，不仅供应优质产品，更有臻于至善的服务做后盾，始终如一的与客户和谐共进。鸿盛泰物资有限公司始终如一的坚持以人为本、诚信做事，先后被中国诚信万里行活动委员会授予“先进诚信单位...
