杭州小微创业孵化有限公司Small&MicroIncubationCompanyLimited创业策划书目录目录..........................................................................................................................................2一、执行总结..........................................................................................................................61、公益创业........................................................................................................................6杭州小微创业孵化有限公司2、项目背景........................................................................................................................63、公司简介........................................................................................................................74、市场分析........................................................................................................................75、公司的运作模式及效用................................................................................................86、公司发展战略................................................................................................................97、营销战略......................................................................................................................108、组织架构与内部管理..................................................................................................119、投资与财务..................................................................................................................11二、创业背景........................................................................................................................141、公益创业......................................................................................................................142、项目背景......................................................................................................................152.1政策依据.....................................................................................................................152.2大学生创业现状..........................................................................................................162.3产业发展的需要..........................................................................................................162.4公司基本信息..............................................................................................................182.5公司概述......................................................................................................................182.6公司特色......................................................................................................................19三、市场分析........................................................................................................................221、市场现状分析..............................................................................................................222、公司竞争力分析..........................................................................................................223、同类竞争对手比较分析..............................................................................................254、市场定位........................................................................................................................