目录1.销售策略........................................错误！未定义书签。1.1销售必备条件..............................................................31.1.1法律文件.................................................................31.1.2现场包装.................................................................31.1.3宣传造势.................................................................41.1.4销售道具.................................................................41.1.5总销售策略.............................................................51.1.6人员培训.................................................................51.2开售时机建议及原因..................................................61.2.1项目入市时机的建议.............................................61.2.2项目入市推广策略.................................................61.2.3销售方式.................................................................71.2.4辅助销售.................................................................81.2.5分析总结.................................................................91.3造势活动及促销手段汇总..........................................91.3.1公关、造势活动的目的和意义.............................91.3.2各阶段公关、促销活动方案...............................101.3.3总结分析...............................................................131.4推售单位策略............................................................131.5价格策略....................................................................141.5.1项目价格制定原则...............................................141.5.2项目价格的制定原理...........................................141.5.3低开高走价格策略...............................................152.宣传包装策略................................................................152.1项目案名建议............................................................152.2地盘包装建议............................................................162.2.1围墙.......................................................................162.2.2建筑主体包装.......................................................172.2.3样板间的装修建议...............................................172.2.4主入口设置及包装建议.......................................182.2.5参观路线包装.......................................................182.2.6售楼处功能布局建议...........................................202.2.7售楼处室外装修建议...........................................212.2.8售楼处室内装修建议...........................................212.2.9展板设计建议.......................................................222.3销售工具制作建议....................................................232.3.1模型.......................................................................232.3.2展板.......................................................................232.3.3效果图...................................................................242.3.4楼书.......................................................................242.3.3其它.......................................................................242.4项目推广计划建议....................................................272.4.1宣传诉求重点.......................................................272.4.2配合销售策略的各阶段推广安排.......................282.4.3项目品牌策略推广..........................................
