第一章项目总体营销策略...............................................................................................................41、总体指导思想......................................................................................................................42、销售前提...............................................................................................................................62.1销售前提条件....................................................................................................................62.2各前提条件执行细节.....................................................................................................82.3其他重要建议..................................................................................................................123、入市时机.............................................................................................................................123.1入市时机评估依据........................................................................................................123.2项目入市时机.................................................................................................................14第二章销售目标.............................................................................................................................151、销售总目标..............................................................................................................................152、销售周期...................................................................................................................................162.1项目销售周期设定原则...............................................................................................162.2销售周期...........................................................................................................................163、销售分阶段及阶段销售目标............................................................................................163.1接受咨询期（销售筹备期）....................................................................................183.2内部认购期......................................................................................................................183.3开盘期................................................................................................................................193.4强销期................................................................................................................................193.5调整期................................................................................................................................203.6二次强销期......................................................................................................................203.7持销期................................................................................................................................213.8尾盘期................................................................................................................................214、工程进度与销售进度关系表............................................................................................225、销售价格目标.........................................................................................................................22第三章价...
