摘要啤酒作为软饮料，在饮料市场占有很大的份额，进来，我国品就业行家表示，为繁荣我国啤酒市场我国啤酒产品应以多样化，适应不同层次，不同消费人群。随着经济增长和社会经济形态的大转型，享受品的消费也要大大的有多改善。我公司的产品力主符合大众的口味，让人回味无穷。为了更好的以梅雪啤酒作为创业项目，我们针对此完成了一份完整具体的商业计划书。这份商业计划书主要配合梅雪啤酒开拓辽宁省大学生市场，涉及新产品的介绍、市场分析、营销策略、财务分析等。其中重点阐述了新产品的介绍和财务分析，因为一份商业计划书可行性主要取决于产品的优势以及有效的成本控制。关键词：大学生市场；市场分析；营销战略TheuniversitysalesinLiaoningofmeixuepeerAbstractBeerassoftdrinks,inbeveragemarketholdsalargeshare,comein,ourproductexpertsays,totheprosperityoftheemploymentinbeermarketinbeerproductshouldwithdiversified,adapttodifferentlevels,differentconsumergroups.Alongwiththeeconomicgrowthandsocialeconomicformthegreattransition,enjoythetasteofconsumptionwillgreatlyhavemuchimproved.Mycompany'sproductsarguedthatmeetpopularflavors,aftertastelettingapersonisboundlessInordertobetterwithMeiXuebeerasbusinesses,wefocusedonthiscompletedacompletespecificbusinessproposal-establisheddaysprintingadvertisementspoineeringgroup,organizeaperfectmanagementteam.ThemainbusinessplanwithMeiXuebeermarket,developstudentsinvolvedinnewproductintroduction,marketanalysis,marketingstrategy,financialanalysis,etc.Ofwhichmainlyelaboratedthenewproductintroductionandfinancialanalysis,becauseabusinessplanthefeasibilityandadvantageofproductsmainlydependsontheeffectivecostcontrol.KeyWords：collegestudentmarket；marketanalysis；marketingstrategy目录摘要.........................................................................................................................IAbstract..........................................................................................................................II1梅雪啤酒的产品简介11.1纯鲜啤酒系列.................................................................................................11.2普通啤酒系列..................................................................................................11.3中档啤酒系列.................................................................................................11.4高档啤酒系列.................................................................................................11.5梅雪饮料.........................................................................................................12辽宁省啤酒市场发展及产品分布情况......................................................22.1市场发展状况.................................................................................................22.2产品的分布情况..............................................................................................23梅雪啤酒在辽宁高校市场的现状分析......................................................33.1产品分析.........................................................................................................33.1.1产品特色定位..........................................................................................33.1.2产品前景及优势分析..............................................................................33.2市场调查与分析..............................................................................................33.2.1宏观环境分析.........................................
