“挑战杯”大学生创业大赛大学生创业策划书目录一、执行总结............................................................................11.1摘要................................................................................................................11.2作者概述........................................................................................................11.3企业现状........................................................................................................31.4成功的关键因素............................................................................................3二、公司简介............................................................................41.1公司名称及性质............................................................................................41.2企业使命........................................................................................................5创业项目:零售网络人性化服务创业策划:张孝东、杜晓伟等所在学校:黄淮学院所在院系:经济管理所在班级:旅游管理1101B三、产品与服务........................................................................53.1零售网络人性化服务的产品.........................................................................53.2零售网络人性化服务中的服务.....................................................................63.3产品及服务的市场前景预测.........................................................................7四、市场分析............................................................................84.1市场综述........................................................................................................84.2竞争厂商概览..............................................................................................124.3目标顾客和目标市场..................................................................................134.4市场容量和市场细分..................................................................................134.5市场地位和市场优势..................................................................................15五、营销战略..........................................................................155.1营销模式......................................................................................................165.2产品营销战略..............................................................................................165.3产品市场战略..............................................................................................175.4营销联盟......................................................................................................175.5营销风险......................................................................................................18六、公司战略..........................................................................186.1共同愿景......................................................................................................186.2发展目标战略..............................................................................................196.3人力资源战略..............................................................................................196.4企业文化建设..............................................................................................21七、经营团队..........................................................................217.1公司性质......
