金地景园营销执行报告住宅篇21世纪不动产深圳区域分部深圳北新房地产经纪有限公司2005年9月10日目录第一部分概念卖点及营销主题阐释.................................................................................................................................................................7一、项目购买诱因导出................................................................................................................................................................................................................8二、支撑点提炼..............................................................................................................................................................................................................................11三、卖点及营销主题...................................................................................................................................................................................................................22四、小结..............................................................................................................................................................................................................................................25第二部分项目命名...................................................................................................................................................................................................26一、案名设计...................................................................................................................................................................................................................................26二、案名建议...................................................................................................................................................................................................................................29第三部分项目开发建议.......................................................................................................................................................................................30一、开发步骤...................................................................................................................................................................................................................................30二、开发顺序...................................................................................................................................................................................................................................33三、开发时机选择........................................................................................................................................................................................................................35四、小结..............................................................................................................................................................................................................................................37第三部分价格定位.................................................................................................................................................................................................38一.价值因素................
