陈列手册2007-10-30目录第一章陈列作业................................................................................................................................................................3第一节概述....................................................................................................................................................................3一、目的......................................................................................................................................................................3二、适用范围..............................................................................................................................................................3三、商品陈列..............................................................................................................................................................3四、陈列原则..............................................................................................................................................................3五、商品陈列的基本技巧..........................................................................................................................................6六、商品陈列注意事项..............................................................................................................................................9第二节大卖场（综超）陈列作业..............................................................................................................................10一、货架陈列作业....................................................................................................................................................10二、端架、堆头陈列作业........................................................................................................................................31三、陈列管理............................................................................................................................................................36第二章标识作业..............................................................................................................................................................43第一节大卖场标识作业..............................................................................................................................................43一、标识种类............................................................................................................................................................43二、部分标识图样及说明........................................................................................................................................46三、预包装食品标签标准........................................................................................................................................48四、化妆品标签标准................................................................................................................................................58五、针织品、服装使用说明标准............................................................................................................................61六、鞋类使用说明标准...................................................................................................................................
