2009年祥和家园清盘营销方案营销部2009年2月25日第一部分项目销售情况.........................................................................................................................31、祥和项目现销售情况概述.................................................................................................32、具体销售情况....................................................................................................................33、未售情况分析....................................................................................................................8（1）综合分析................................................................................................................9（2）具体户型销售分析...............................................................................................103、现有竞争对手动态...........................................................................................................12第二部分客群锁定及销售对策.........................................................................................................151、尾盘目标客户定位...........................................................................................................152、对应市场消费特征分析...................................................................................................163、尾盘销售对策分析...........................................................................................................16第三部分营销计划.............................................................................................................................201、各月度营销目标..............................................................................................................202、尾盘推广思路..................................................................................................................21（1）推广主题..............................................................................................................22（2）推广渠道..............................................................................................................23（3）节点控制..............................................................................................................233、各月度营销计划..............................................................................................................24（1）3月份营销计划....................................................................................................24（2）4月份营销计划....................................................................................................26（3）5月份营销计划....................................................................................................28（4）6月份营销计划....................................................................................................30（5）7月份营销计划....................................................................................................32（6）8月份营销计划....................................................................................................334、人员销售任务分解...........................................................................................................35第四部分清盘回款计划...................................................................................................
