目录一、概述：研究的意义和目的...............................................................................................31.1研究的意义.........................................................................................................................31.2研究的目的.........................................................................................................................4二、恒生食业公司外部环境分析...........................................................................................42.1枸杞酒发源的人文地理环境：独特的区域经济....................................................52.2枸杞酒发展的社会心理环境：健康需求和传统认知...........................................62.3枸杞酒行业竞争特点分析.............................................................................................72.3.1枸杞酒的分类...........................................................................................................72.3.3枸杞酒行业的市场概况.........................................................................................82.3.3枸杞酒行业竞争结构分析..................................................................................102.3.3.1现有竞争对手分析.......................................................................................102.3.3.2新进入者分析...............................................................................................132.3.3.3替代者分析.....................................................................................................132.3.3.4上游供应商分析............................................................................................162.3.3.5下游客户分析（渠道商分析）.................................................................162.3.3.6结论..................................................................................................................18三、恒生食业公司内部资源及能力分析...........................................................................193.1恒生食业公司简介.........................................................................................................193.2主要产品...........................................................................................................................203.3技术质量.........................................................................................................................213.4绿色制造...........................................................................................................................213.5资金....................................................................................................................................223.6人力资源...........................................................................................................................223.7公司营销策略..................................................................................................................223.7.1营销模式..................................................................................................................233.7.2销售渠道状况...........................................................................................................233.7.3市场费用分析.........................................................................................................24四、恒生食业公司营销策略诊断分析........
