湖南省第八届大学生旅游论坛本科（研究生）论文题目：自然与文明的结合体——隐山景区营销方案学校：湖南商学院院系：旅游管理学院专业：会展经济与管理姓名：黄传周露指导老师：何天祥二00九年十月二十五日目录前言.....................................................................21.隐山旅游资源开发的现状.................................................21.1隐山旅游资源开发取得的成绩............................................31.1.1湖湘文化源旅游资源开发出具规模......................................31.1.2湖湘文化旅游资源品牌已初步呈现......................................31.1.3政府对隐山旅游资源联动开发已有设想..................................31.2隐山旅游资源开发存在的问题............................................41.2.1思想认识不到位......................................................41.2.2开发主体不明确......................................................41.2.3保护措施无力度......................................................41.2.4建设经费无保障,基础设施建设滞后.....................................41.2.5景区旅游资源认知度不高..............................................52.隐山旅游景区开发的SWOT分析............................................62.1优势分析(Strength)....................................................72.1.1地理位置方面........................................................72.1.2交通方面............................................................72.1.3景区特色............................................................72.1.4政策方面............................................................82.1.5品牌方面............................................................92.2劣势分析(Weakness)....................................................92.2.1旅游资源同质现象较明显，可替代性较强................................92.2.2旅游景区可进入条件有待改善..........................................92.2.3旅游专业人才匮乏，从业人员素质亟待提高.............................102.2.4长株潭红色旅游资源虽然丰富，但政府对各地的开发投入并不等同。.......102.2.5全县未达成发展旅游产业的共识.......................................102.2.6隐山还处于待开发状态或开发初期，市场影响力小.......................102.3机遇分析(Opportunity)................................................112.3.1旅游业发展十分迅速.................................................112.3.2长株潭经济一体化进程明显加快.......................................112.3.3中部崛起带来的机遇.................................................112.3.4泛珠三角联合发展的机遇.............................................112.3.5国内外旅游业发展带来的机遇.........................................122.3.5.1国际旅游业发展带来的机遇.........................................122.3.5.2我国建设旅游强国带来的机遇.......................................122.3.5.3省、市旅游业发展态势带来的机遇...................................122.3.5.4两型社会建设带来的机遇...........................................122.4挑战分析(Threats).................................................一三2.4.1旅游市场竞争日趋激烈.............................................一三2.4.2主题还不明确.....................................................一三2.4.3市场化运作机制尚未建立...........................................一三2.4.4基础设施建设范围广，压力大.......................................一三2.4.5资源保护方面存在难度.............................................一三2.4.6金融危机影响..............
