易初莲花大型连锁超市的竞争优势挖掘目录摘要................................................1ABTSTRACT............................................21.概述...............................................31.1引言..............................................................................................................................................31.2研究理论和方法..........................................................................................................................41.3论文结构......................................................................................................................................42.零售业态发展规律与中国零售业的发展.................52.1本章目的......................................................................................................................................52.2零售业与零售业态......................................................................................................................52.2.1定义...................................................................................................................................52.2.2零售业态的演变...............................................................................................................92.2.3零售业发展相关理论.....................................................................................................112.3西方零售业的发展现状及趋势................................................................................................132.3.1世界零售业的发展现状.................................................................................................132.3.2西方零售业的发展趋势.................................................................................................142.4零售业在中国的发展................................................................................................................162.4.1中国零售业的历史回顾.................................................................................................162.4.2WTO与中国零售业的开放...........................................................................................162.4.3外资进入中国零售业现状.............................................................................................172.4.4中国零售业现状及发展预测.........................................................................................193.竞争优势理论......................................223.1竞争优势的意义........................................................................................................................223.2竞争力与竞争优势的来源........................................................................................................223.3关于核心竞争力........................................................................................................................254.易初莲花的竞争优势分析............................274.1波特的竞争优势........................................................................................................................274.2价值链分析法与竞争优势........................................................................................................274.3易初莲花的价值链....................................................................................................................284.4九种价值活动对竞争优势的影响............
