果真好菜生鲜连锁超市项目运营计划书果真好菜公司2016年10月26日目录一、项目概述.......................................................................................................1（一）项目背景.................................................................................................1（二）项目简介.................................................................................................1二、市场分析与定位...........................................................................................2（一）海鲜、生鲜、农副产品产量状况............................................................2（二）资源企业状况............................................................................................2（三）消费状况....................................................................................................2（四）超市交易分析............................................................................................3（五）市场竞争分析............................................................................................5（六）项目定位....................................................................................................7三、经营模式及营销策略....................................................................................8（一）经营模式.....................................................................................................8（二）超市经营理念.............................................................................................9（三）经营策略.....................................................................................................10（四）销售策略.....................................................................................................12（五）促销策略.....................................................................................................12（六）渠道策略.....................................................................................................13（七）服务策略.....................................................................................................13（八）客户策略.....................................................................................................15（九）质量策略.....................................................................................................15（十）品牌策略....................................................................................................15四、项目建设规划................................................................................................15（一）商圈划分...................................................................................................15（二）连锁超市建设...........................................................................................16（三）组织架构及部门设置...............................................................................19（四）超市管理...................................................................................................23五、项目建设进度...............................................................................................27六、投资估算与资金来源...................................................................................31（一）总投资预算...............................................................................................
