家具行业中级营销师职业资格考核VIP专享VIP免费

2011年“家具行业中级营销师”黄埔一期职业资格考核培训班复习大纲亚振企业（集团）目录第一章：中国家具行业发展概述.......................................31.1中国家具行业发展............................................31.2中国家居行业产值............................................31.3中国家具行业设备............................................31.4中国家具行业战略转型........................................31.5中国家具特色区域............................................31.6中国家具产业区..............................................41.7中国家具市场特点............................................41.8中国家具排名................................................51.9中国家具市场流通趋势........................................51.10中国家具行业面临困难、问题、挑战...........................5第二章：家具行业营销管理创新.......................................52.1:家居企业经营的核心..........................................52.2:家居行业团队管理六大现象....................................52.3:必须驯服两头狼..............................................52.4:家居企业的管理怪象..........................................62.5:家居企业绩效管理表现........................................62.6:家具企业绩效管理致命性问题..................................62.7:绩效管理的四个核心构建......................................62.8:绩效考核的原则..............................................62.9：绩效管理的作用.............................................62.10:股权激励...................................................62.11:股权激励三个重要内容.......................................72.12：股权激励和绩效考核相结合..................................72.一三：家具企业对人机制........................................72.14：家具企业面临五化..........................................7第三章：中国家具王牌实战销售、商战突围促销为王......................73.1:“三怕三想”，揭开顾客购买家具的心态......................73.2:顾客心理大盘点..............................................83.3:顾客需要什么就卖给他什么....................................93.4:三位五步沟通法让你巧妙接近顾客.............................103.5:掌握话术打动顾客..........................................113.6:消费者决策.................................................123.7:王牌实战销售法则·.........................................123.8:1225魔法盒——浓情圣诞季，购物三重礼..................一三3.9:回馈老顾客留住新顾客——商场金蛋砸不停.....................144.1中国家具行业各板块特点...................................一五4.2家具需要购买决策过程.....................................一五4.3家具购买参与度分析.........................................164.4:顾客价值五部曲.............................................164.5家具品牌成长...............................................174.6:针攻定位的成功关键点.......................................174.7企业定位资源.............................................一八4.8国家纵横品牌支撑体系.....................................一八4.10：终端体验的“峰一终定律”.................................194.11:情境终端的定义............................................194.12：情境终端的塑造方法.......................................194.14:三四级市场消费者眼中的品牌................................204.一五：宜家模式的要点.........................................20第五章：家居行业渠道创新营销......................................205.1:稻...