加油站中非油品营销策略浅析分析研究 市场营销专业

加油站中非油品营销策略浅析摘要目前，为适应新的市场竞争，国内加油站积极发展非油品多元化经营，而多元化经营也成了各加油站的未来发展趋势。针对国内加油站当前非油品业务的经营现状综合分析后，发现加油站非油品业务尚处于过渡阶段，发展中存在诸多问题，缺乏竞争力和系统的管理能力。本文以中石油、中石化等国内大型国企公司为研究对象，对我国加油站非油品业务的经营现状进行简述，并对非油品经营中存在的问题进行剖析，提出非油品业务未来发展的科学规划，为今后的工作提供一定的技术支持。关键词：非油品；加油站；经营现状AbstractAt present, in order to adapt to the new market competition, domestic gas stations actively develop non-oil diversification, and diversification has become the future development trend of various gas stations. After comprehensive analysis of the current non-oil business operations of domestic gas stations, it is found that the non-oil business of gas stations is still in a transitional stage. There are many problems in development, lack of competitiveness and system management capabilities. This paper takes China National Petroleum Corporation, Sinopec and other large domestic state-owned enterprises as the research object, briefly describes the current operation status of non-oil products in China's gas stations, and analyzes the problems existing in non-oil products management, and proposes the future development of non-oil products business. Scientific planning provides certain technical support for future work.Keywords: non-oil products; gas station; business status目 录摘 要....................................................1前言......................................................11、加油站非油品营销相关理论基础...........................11.1 加油站及加油站经营项目.............................21.1.1 加油站的界定...................................21.1.2 加油站的经营项目...............................21.2 多元化经营理论..........