摘要中国加入WTO之后，服装行业进入了一个更具挑战的发展时期，目前我国的服装产量和出口额均居世界首位，是当之无愧的服装大国。中国服装协会的报告指出，今后几年，国内消费需求和出口需求仍呈现稳定增长的态势，我国服装产业的发展前景可以说极为诱人。然而，在我们乐观地憧憬未来时，更清醒地看到，置身于国际市场的中国服装企业需要用现代的管理模式来“武装”自己，提升综合竞争力，缩小与发达国家服装企业的差距。这种现代的管理模式即是信息化的管理，需要依靠我们的信息管理系统来实现。针对上述的服装行业的信息化管理需求，本论文就品牌服装企业的销售管理系统作了详细的分析研究和必要的说明，并开展了系统需求分析。论文包括四个主要章节，将展开叙述系统需求分析、系统分析、系统设计和系统实施各阶段的运作过程和具体内容。描述了开发过程中可行性分析、需求分析、功能模块设计、数据模型设计、以及系统具体的菜单设计、窗体设计、代码设计等。关键词：品牌服装企业（BFC）；销售管理信息系统(SMIS)；客户关系信息管理（CRM）AbstractAfterChinajoinedWTO,theclothingindustryentersadevelopmentperiodwithmorechallenge.Currently,asthebigcountryofclothing,theclothingoutputandexportofourcountryarethetop.ThereportoftheChineseClothingAssociationpointsoutthatinseveralyears,theneedofthedomesticconsumptionandexportwillstillkeepgrowsteadily,thefuturewillbeextremelyattractive.However,whenweimaginethefutureoptimistically,weshouldclearlywakeuptothatplacingthemselvesintheinternationalmarket,Chineseclothingbusinessenterpriseneedtousethemodernmanagementmodeto"armed"themselves,toupgradethecomprehensivecompetitionability,toshortenthegapwithclothingbusinessenterprisesindevelopedcountries.thiskindofmodernmanagementmodeisaninformationizemanagement,whichshouldbedependedonourinformationmanagementsystemtocarryout.Aimattheneedofinformationizemanagementinclothingindustrytheabove-mentioned,thisthesismakesdetailedanalyticalresearchandnecessaryelucidationforthesalemanagementsystemofthebrandclothingbusinessenterprises,withthesystemneedanalysis.Thethesisincludefourimportantparts:analysisforrequirement,systemanalysis,systemdesign,andsystemimplement.Ithasdescribedanalysisforfeasibility,analysisforrequirement,designoffunctionmodule,designofdatamodel,andincludingdesignofmenu,form,code..Keywords:BrandFashionCompany(BFC)；SalesManagementInformationSystem(SMIS)；CustomerRelationshipManagement（CRM）目录摘要.......................................................................................................................................................II第1章引言..........................................................................................................................................1§1.1背景...........................................................................................................................................1第2章需求分析………………………………………………………………………………..2§2.1服装行业销售管理系统需求分析...............................................................................................2§2.2可行性分析...................................................................................................................................4§2.2.1管理上的可行性....................................................................................................................4§2.2.2经济上的可行性...................................................................................................................4§2.2.3技术...
