目录Part：什么是社群营销？.........................................................................................................4Part2：如何把粉丝变成社群？...............................................................................................72.1第一步：维护核心粉丝群..............................................................................................72.2第二步：发展第一个社群群..........................................................................................9要认识到群是“短命”的！...................................................................................................9要找到人加群的理由！...........................................................................................................11用什么群产品管理群更合适？...............................................................................................14如何建立你的第一个社群？...................................................................................................17Part3：如何管理好一个群？.................................................................................................193.1QQ群和微信群有什么不同？..........................................................................................193.2认清你的聊天群的组织模型............................................................................................223.3如何组织一场有效的群分享？........................................................................................293.4用图文分享还是语音分享？............................................................................................313.5如何激发群的活跃度？....................................................................................................313.6是否要建立严格的群规？................................................................................................333.7群规和群文化建设分享案例之一....................................................................................343.8群规和群文化建设分享案例之二....................................................................................373.9群规和群文化建设分享案例之三....................................................................................38Part4：群消亡的5大原因.....................................................................................................39Part5：如何利用社群做推广？..............................................................................................425.1有能力自己建群...............................................................................................................425.2没有自己的群...................................................................................................................44Part6：秋夜青语大学生群完整运营案例分享......................................................................446.1建群背景...........................................................................................................................456.2建群过程回放...................................................................................................................456.3新人如何组织一场有效的QQ群分享..........................................................................48Part7：秋夜青语大学生群十四次群分享记录......................................................................542014年12月24日青语群第一...
