营销商战三十六计......目录第一篇胜战计.......................................................................................................................................................5第1计“瞒天过海”........................................................................................................................................5●长城饭店传总统要闻声振海外.....................................................................................................................6●派克公司借尸还魂使企业得以新生.............................................................................................................7●店老板示假隐真生财有道.............................................................................................................................7第二计“围魏救赵”............................................................................................................................................9●房买主趋利避害妙购高价位住宅...............................................................................................................10●塑胶公司投李报桃，被誉为“经营之神”................................................................................................11●草船借箭天下之财为我所用.......................................................................................................................12第三计“借刀杀人”......................................................................................................................................12●Ac集团靠人才战略开拓新领地..................................................................................................................13●“WN”与足球联姻提高知名度.....................................................................................................................14第四计“以逸待劳”......................................................................................................................................15●友尼利福公司以退为进平安渡过难关.......................................................................................................15●海尔策划有道，缔造世界级品牌...............................................................................................................16●小作坊后发制人反败为胜...........................................................................................................................18第五计“趁火打劫”......................................................................................................................................19●“BX”趁势而上注册国际名牌商标..............................................................................................................19●华尔街大佬因机而发操纵美国白宫...........................................................................................................20●数公司采取反击战略大获全胜...................................................................................................................21●“XY”公司乘虚而入产品占领国际市场......................................................................................................21第六计“声东击西”......................................................................................................................................22●娄维川故作姿态逼对手称心让步............................
