目录保利蔷薇商业所在区域商业概况..........................................................................................4第一章保利蔷薇周边竞争项目分析篇..................................................................................5一、周边重点商业调研分析.............................................................................................51、富贵园二期底商......................................................................................................52、本家润园底商..........................................................................................................63、幸福家园底商..........................................................................................................7二、周边其它商业市场调研分析......................................................................................8三、总结..........................................................................................................................8第二章保利蔷薇商业情况分析篇.........................................................................................9一、项目商业基本情况.....................................................................................................91、2号楼住宅底商.......................................................................................................92、4号楼住宅底商.......................................................................................................93、5号楼独立商铺.....................................................................................................10二、项目商业的优势、不足...........................................................................................111、优势......................................................................................................................112、不足......................................................................................................................113、目商业的市场机会点.............................................................................................12第三章保利蔷薇商业定位篇..............................................................................................12一、项目整体定位..........................................................................................................121、项目商业消费群定位.............................................................................................122、项目的经营业态定位.............................................................................................13二、项目的功能定位......................................................................................................14三、项目价格定位..........................................................................................................171、定价原则...............................................................................................................172、项目定价...............................................................................................................173、定价参考...............................................................................................................174、各商铺具体价格....................................................................................................20第四章保利蔷薇商业营销推广..........................................
