营销商战三十六计......目录第一篇胜战计...........................................................................................................5第1计“瞒天过海”............................................................................................5●长城饭店传总统要闻声振海外...........................................................................6●派克公司借尸还魂使企业得以新生...................................................................7●店老板示假隐真生财有道...................................................................................7第二计“围魏救赵”..............................................................................................10●房买主趋利避害妙购高价位住宅.....................................................................10●塑胶公司投李报桃，被誉为“经营之神”.....................................................11●草船借箭天下之财为我所用.............................................................................12第三计“借刀杀人”..........................................................................................12●Ac集团靠人才战略开拓新领地........................................................................13●“WN”与足球联姻提高知名度..........................................................................15第四计“以逸待劳”..........................................................................................15●友尼利福公司以退为进平安渡过难关.............................................................16●海尔策划有道，缔造世界级品牌.....................................................................16●小作坊后发制人反败为胜.................................................................................19第五计“趁火打劫”..........................................................................................19●“BX”趁势而上注册国际名牌商标...................................................................20●华尔街大佬因机而发操纵美国白宫.................................................................21●数公司采取反击战略大获全胜.........................................................................22●“XY”公司乘虚而入产品占领国际市场............................................................22第六计“声东击西”..........................................................................................23●娄维川故作姿态逼对手称心让步........................................................................23●“本田”“亚马哈”声东击西谁主沉浮..........................................................24●声东击西，不过早地暴露自己.........................................................................26第二篇敌战计.........................................................................................................27第7计“无中生有”........................................................................................27●兰丽绵羊油编撰故事誉满宝岛.........................................................................27●珠宝店精心制作假象轰动首都全城.................................................................29第8计“暗渡陈仓”..........................................................................................30●哈默炫耀投标独占两块租地.............................................................................31●英方拖延时间转移资产逃避责任.........................
