Clickheretoentertext.网络游戏产品高校整合营销全套解决方案中国区渠道部yu2010-4-23版本：V1.00目录1关于高校网游产品整合营销解决方案的设计思路............................................................................................32校园网游市场分析................................................................................................................................................33学生网游用户特征分析........................................................................................................................................43.1市场人群分析：.........................................................................................................................................4摘要：以高、中等院校在校学生为目标人群，针对校园市场的网络游戏产品推广策略及方式明细。3.2目标人群（网游潜在用户）分析：.........................................................................................................44校园网游营销的“三部曲”................................................................................................................................44.1知晓阶段：.................................................................................................................................................44.2体验阶段：.................................................................................................................................................54.3付费阶段：.................................................................................................................................................55知晓阶段：扩大传播声量，提高校园用户知名度............................................................................................55.1关键词：传播量、精准性、成本考量.....................................................................................................55.2基础类：.....................................................................................................................................................55.3大众类：.....................................................................................................................................................65.4大众活动类：.............................................................................................................................................65.5校园网媒类：.............................................................................................................................................65.6合作类：.....................................................................................................................................................65.7公关类：.....................................................................................................................................................65.8促销类（结合进以上几种进行效果最好）：.........................................................................................66体验阶段：让校园用户与客户端亲密接触........................................................................................................76.1关键词：客户端、捆绑业绩、建立玩家交流圈.....................................................................................76.2便捷的客户端下载.......................................................................................................................
