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ThereportofCustomCareAnalysisofCarrefourI.IntroductionIntodayslife,everyoneknowthenameofCarrefour.TheCarrefourgroupisasupermarketstatefoundedin1959.Ithasgrowntobecomeoneoftheworld'sleadingdistributiongroups.Itiscurrentlytheworld'ssecond-largestretailerandthelargestretailerinEurope.Todocustomercarewellcanbethemostimportantkeytosatisfycustomersforgainbenefitsinwhateveranybusiness.Inthisreport,itmainlytalksaboutthestrategyofCarrefour’scustomercareandgivesomeadvisestoCarrefourbreakthroughtherecustomercare.II.Findings1.BasicInformationofCarrefourCarrefourisaFrenchinternationalhypermarketchain.HeadquarteredinLevallois-Perret,France.Carrefourisoneofthelargesthypermarketchainsintheworld.CarrefouroperatesmainlyinEurope,Argentina,Brazil,China,ColombiaandintheDominicanRepublic,butalsohasshopsinNorthAfricaandotherpartsofAsia,withmoststoresbeingofsmallersizethanhypermarketorevensupermarket.Carrefourmeans"crossroads"inFrench.ThefirstCarrefourstoreopenedonJune3,1959,insuburbanAnnecynearacrossroads(carrefourinFrench).ThegroupwascreatedbyMarcelFournier,DenisDefforeyandJacquesDefforeyandgrewintoachainfromthisfirstsalesoutlet.In1999itmergedwithPromodès,knownasContinent,oneofitsmajorcompetitorsintheFrenchmarket.MarcelFournier,DenisDefforeyandJacquesDefforeyhadattendedseveralseminarsintheUnitedStatesledby"ThePopeofmoderndistribution"BernardoTrujillo,whoinfluencedotherfamousFrenchexecutiveslikeÉdouardLeclerc(E.Leclerc),GérardMulliez(Auchan),PaulDubrule(Accor),andGérardPélisson(Accor).Theirsloganwas"Noparking,nobusiness."TheCarrefourgrouppioneeredtheconceptofahypermarket,alargesupermarketandadepartmentstoreunderthesameroof.TheyopenedtheirfirsthypermarketJune15,1963inSainte-Geneviève-des-Bois,nearParisinFranceInApril1976,CarrefourlaunchedaprivatelabelProduitslibres(freeproducts–libremeaningfreeinthesenseoflibertyasopposedtogratis)lineoffiftyfoodstuffs,includingoil,biscuits(crackersandcookies),milk,andpasta,soldinunbrandedwhitepackagesatsubstantiallylowerprices.InSeptember2009,Carrefourupdateditslogo.May2011:ConsideringthestagnantgrowthandhasfacedincreasedcompetitioninFrancefromrivalsincludingCasinoGuichard-PerrachonSA,Carrefourwillexpense1.5billion-euro($2.1billion)tochangethesupermarketwithnewconceptasCarrefourPlanetinWesternEurope.2.ThestrategyofCarrefour’scustomercare2.1ThethreecustomercarevaluesCommittedCarrefourarecommittedprofessionalsandcommittedmembersofthecommunity.Theyconstantlystrivetoexceedeveryone'sexpectationsbyprovidingbettervalueandfindingnewsolutionsforabetterqualityoflife.CaringCarrefourcaringtowardtotheircustomerandconsumers.Theyarereceptivetocustomerandconsumersneeds,eachandeveryday.Theywelcomecustomerandconsumertotheirstoresandmeettheirneedswithkindness,warmthandattentiontodetail.PositiveCarrefourrisetoeverychallengewithenergy,enthusiasmandwithfreshideas.Theyhelpbrightenthelivesoftheircustomerandconsumers.Forthecustomerandconsumer,fortheiremployees,fortheplanet,theywantthebest,bothtodayandtomorrow.ThesethreeofcustomercarevaluesbringtheCarrefourclosertotheircustomersandconsumerandreflecttheirpersonality.Theyofferthebestpossiblesolutionstothecustomerandconsumereveryday.2.2MissionstatementsandphilosophyManyorganizationshavemissionstatements.Particularlylargeones.Carrefouf'smissionstatementsare"Choiceandqualityforeveryone"Anorganizationalmissionstatementconsists...