第1页共148页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共148页搜主义-Google持续成长的秘密目录序...............................................................................4名人推荐.........................................................................71.低调缔造神话的天使.............................................................81.1低调缔造神话.........................................................................................................................81.2驾驭更聪明的人...................................................................................................................111.3投资之王的慧眼...................................................................................................................141.4神话的炼成.......................................................................................................................一五1.5微软最后的挑战者？.......................................................................................................一八1.6Google式创业，最迷人的IT精神.....................................................................................192.创造性地破坏自己..............................................................212.1打破规则...............................................................................................................................212.2荷兰式拍卖惊奇...................................................................................................................242.3股价之后的思考...................................................................................................................262.4将反传统进行到底...............................................................................................................283．最好的捕鼠器.................................................................333.1佩奇位阶...............................................................................................................................333.2净化视野策略.......................................................................................................................353.3广告主不是上帝...................................................................................................................373.4重建巴别塔...........................................................................................................................383.5让网络回归本质面...............................................................................................................393.6口碑战略：让诱惑自发传递...............................................................................................403.7新兴传媒巨头的野心...........................................................................................................434．及时修复第一扇“破窗”.......................................................454.1Google的“破窗”..............................................................................................................454.2搜索历史服务.......................................................................................................................464.3搜索无处不在.......................................................................................................................474.4进入消费者的客厅...........................................
