目录一、项目概述..................................................................................................................................41.1项目简介..........................................................................................................................41.2项目意义..........................................................................................................................41.2.1立项背景..............................................................................................................41.2.2具体目标..............................................................................................................41.2.3拟解决的关键问题...............................................................................................5二、市场分析..................................................................................................................................62.1行业概况..........................................................................................................................62.2国内外市场调查..............................................................................................................72.2.1问卷调查..............................................................................................................72.2.2二手店实地采访.................................................................................................102.3市场定价..........................................................................................................................112.4SWOT分析........................................................................................................................122.5小结................................................................................................................................12三、产品和服务的形势及特色.....................................................................................................133.1产品及服务介绍............................................................................................................133.1.1回收服务............................................................................................................133.1.2交换服务............................................................................................................133.1.3代卖服务............................................................................................................133.1.4销售服务............................................................................................................133.2特色与创新点..................................................................................................................143.2.1解决同学们“搬家的烦恼”..............................................................................143.2.2货源的年轻性.....................................................................................................143.2.3市场的广泛性.....................................................................................................143.2.4方式多样性........................................................................................................14四、推广策略................................................................................................................................154.1推广...
