高等教育自学考试毕业论文论题：三网融合形势下网络视频广告的新发展专业：广告学（独立本科段）准考证号：457408100556姓名：邹洪仁指导老师：张家平上海师范大学自学考试办公室2010年10月完成三网融合形势下网络视频广告的新发展中文摘要2010年，国家相继出台了加快三网融合的各种措施，三网融合势在必行。在这种形势下，网络视频广告必须创新发展模式，才能更好的应对融合所带来的机遇与挑战。本文首先介绍了三网融合的发展趋势、网络视频广告的发展现状，接着分析了三网融合对其所产生的影响、意义，对在这种形势下，网络视频广告必须要有新的发展思路进行了探讨。关键词：三网融合，网络视频广告，新发展UndertripleplaysituationnetworkvideofrequencyadvertisementrecentdevelopmentAbstract2010，Thestateunveiledarangeofmeasurestospeedupthetripleplay,tripleplayisimperative.Underthiskindofsituation,thenetworkvideofrequencyadvertisementmustinnovatethedevelopmentmodel,canbetterrespondtotheopportunityandthechallengewhichthetripleplaybrings.ThisarticlefirstintroducedtrendofdevelopmentoftheTripleplay,andintroducedtheNetworkvideofrequencyadvertisementdevelopmentpresentsituation.construesthetripleplaytonetworkvideofrequencyadvertisementinfluenceandthesignificance.inthissituation,TheNetworkvideofrequencyadvertisementmusthaverecentdevelopmentmentalitytocarryonthediscussion.KeyWords:Tripleplay，Networkvideofrequencyadvertisement，NewDevelopment目录中文摘要.............................................................................................................................1Abstract...............................................................................................................................21.三网融合的发展趋势.....................................................................................................41.1.全业务运营………....................................................................................................41.2.媒体地位提升………................................................................................................42.网络视频广告的发展现状...........................................................................................52.1.网络视频广告的发展现状………..........................................................................52.2.网络视频广告的优势与不足……….....................................................................62.2.1.网络视频广告的优势……....................................................................................62.2.2.网络视频广告的不足……...................................................................................63.三网融合对网络视广告的影响和意义.......................................................................73.1.三网融合对网络视频广告的影响………..............................................................73.2.三网融合对网络视频广告的意义………..............................................................83.2.1大视频时代的开启………......................................................................................83.2.2视频时代的变迁………........................................................................................84.三网融合形势下网络视频广告的新发展.................................................................104.1.重视网络视频广告与手机视频广告的结合……................................................104.2.重视网络视频广告与电视广告的互补……........................................................114.2.1....
