2012.5.1建材家居促销参考方案一、促销案例..................................................................................................................................1“石”不可挡优惠全北京---斯米克迎五一火热促销.....................................................1五一建材家居行业促销方案...................................................................................................9五一促销方案购凯莱地板.................................................................................................11非常2009燃动整个夏季.......................................................................................................192011年欧北家居博览中心5.1活动方案............................................................................24七月“夜宴”促销活动执行方案.........................................................................................28嘉豪家具五一促销方案心动不如行动...............................................................................30康建陶瓷2011年五一促销方案（一）...............................................................................31二、现代商业常用的促销方式.....................................................................................................471、返券：..............................................................................................................................472、折扣：..............................................................................................................................483、特价：..............................................................................................................................484、限定条件优惠：..............................................................................................................485、限总量优惠：..................................................................................................................486、限客单量优惠：..............................................................................................................487、购买超过一定量优惠：...................................................................................................488、商品碰头分组促销：......................................................................................................489、捆绑销售：......................................................................................................................4810、消费购买一定额度，可以购买超低价商品:...............................................................4911、买赠促销：....................................................................................................................4912、有奖销售：....................................................................................................................4913、商家联盟促销：............................................................................................................4914、购物送服务：................................................................................................................49三、家居建材商如何“网络”你的客户.....................................................................................49爱你的理由——卖点............................................................................................................50谁是你的网络客户.................................
