本科毕业论文中小企业开拓国际市场的途径SMALLANDMEDIUM-SIZEDENTERPRISESTOEXPLOITINTERNATIONALMARKET学院（部）：经管学院专业班级：信管06-2学生姓名：闫宾汝指导教师：熊萍讲师2010年4月30日中小企业开拓国际市场的途径摘要我国中小企业发展迅速，在确保国民经济稳定增长、缓解就业压力、拉动民间投资、优化经济结构、促进市场竞争、推进技术创新等方面起到了重要作用。中小企业开拓国际市场也存在着企业体制、政府政策、创新意识、经营战略人力资源等方面的不足。随着2006年中国WTO保护期的结束，我国市场将全面开放,国外大公司、大企业的蜂拥而入，再加上竞争空前激烈的国内市场,中小企业将面临国内外双重竞争压力,对其冲击可想而知。中国对外贸易要转变增长方式,无论是自主产品的创新,还是高附加值产品的出口,重点不在大企业,而在于中小企业。为此实施走出去的战略成为中小企业发展的重要途径,本文对我国中小企业如何开拓国际市场进行探析,以求提高其在国际市场上的竞争力。关键词：中小企业；国际市场；创新；竞争力SMALLANDMEDIUM-SIZEDENTERPRISESTOEXPLOITINTERNATIONALMARKETABSTRACTTherapiddevelopmentofChina'ssmallandmediumenterprises,inensuringthesteadygrowthofnationaleconomytoeasetheemploymentpressure,stimulatingprivateinvestment,optimizetheeconomicstructure,promotemarketcompetition,promotingtechnologicalinnovationhasplayedanimportantrole.Therearealsosmallandmediumenterprisestoexploreinternationalmarket,theenterprisesystem,governmentpolicy,innovation,businessstrategyandhumanresourcesgaps.Withthe2006endoftermofprotectionofChina'sWTO,China'smarketwillbefullyopentoforeigncompaniesandlargeenterprisesflocking,coupledwithunprecedentedfiercecompetitioninthedomesticmarket,SMEswillfacethedualpressureofcompetitionathomeandabroad,itstheimpactcanbeimagined.China'sforeigntradeisnecessarytochangethemodeofgrowth,whetheritisself-productinnovation,ortheexportofhighvalue-addedproducts,thefocusisnotbigbusiness,butinsmallandmediumenterprises.TothisendtheimplementationofthestrategygoingtobecomeanimportantwayforSMEdevelopment,thisarticleonhowChina'ssmallandmediumenterprisestoexploreinternationalmarkets,Analysis,inordertoenhanceitscompetitivenessontheinternationalmarket.Keywords:SMEs;internationalmarkets;innovation;competitiveedge目录中小企业开拓国际市场的途径..........................................1SMALLANDMEDIUM-SIZEDENTERPRISESTOEXPLOITINTERNATIONALMARKET..1摘要................................................................2ABSTRACT............................................................3Keywords:SMEs;internationalmarkets;innovation;competitiveedge.3绪论................................................................61中小企业参与国际贸易的现状及障碍..................................61.1中小企业参与国际贸易的现状...................................61.1.1中小企业出口占全部工业企业出口现状.....................71.1.2中小企业出口及增长现状.................................71.1.3中小企业集聚的现状.....................................71.1.4中小企业在对外贸中发展状况.............................81.2中小企业的基本情况...........................................91.3中小企业的特点..............................................101.4中小企业国际营销的内部优势..................................101.5制约中小企业发展国际贸易的障碍..............................112.中小企业的国际竞争力不足分析....................................122.1中小企业内部因素............................................122.1.1中小企业的企业制度不完善..............................122.1.2中小企业经营...
