商贸有限公司销售人员流失现状及改进措施VIP免费

国盛商贸有限公司销售人员流失现状及改进措施作者姓名：李娟专业名称：工商管理指导教师：刘浏讲师摘要在如今的知识经济时代，人才作为企业的核心资本，被越来越多的企业所关注，人力资源成为企业生存和发展的关键资源，人力资源管理的重要性也得到越来越多的体现。可是随着经济的快速发展，企业员工流失已经成为普遍现象，流失人员之多、频率之高，已经引起关注。尤其是在销售行业，大量的销售人员流失，不仅带走了企业的客户，造成了企业的直接经济损失；更增加了企业的人力重置成本，影响了工作的连续性和工作质量，最终影响了企业持续发展的潜力和竞争力。因此，如何运用有效的人力资源措施留住人才，是当前企业必须解决的问题。对此，本文以国盛商贸有限公司为例，从公司销售人员的流失现状出发，针对销售行业特点、公司内部制度和个人因素这三个方面提出原因，分析销售人员流失给公司带来的消极影响，并提出一系列的解决措施。关键词：销售人员员工流失国盛公司应对措施AbstractIntoday'seraoftheknowledgeeconomy,talentsasitscorecapital,moreandmoreenterprisesattention,humanresourcehasbecomethekeyofenterprises'survivalanddevelopmentresources,theimportanceofhumanresourcemanagementhasbeenmoreandmoreembodied.Butwiththerapiddevelopmentofeconomy,employeeturnoverhasbecomeauniversalphenomenon,thelossofpersonnel,highfrequency,hasattractedmoreandmoreattention,especiallyinthesalesindustry.Alargenumberofsalespersonnel,notonlytookawaycustomers,causedbythedirecteconomicloss;increasedenterprise'shumanreplacementcost,affectthecontinuityandqualityofwork,ultimatelyaffectthepotentialforsustainabledevelopmentandcompetitiveness.Therefore,howtouseeffectivemanpowerresourcemeasureoftarrytalent,isthecurrententerprisemustsolvetheproblem.Therefore,thispapertoGuoshengTradingCompanyasanexample,fromthelossofsalessituation,thesalesindustrycharacteristics,internalsystemandindividualfactorsofthesethreeaspectsofreasons,thelossofsalesstafftobringnegativeeffect,andputforwardaseriesofmeasurestosolvethe.Keywords:salesstaff,staffturnover,Guoshengcompany,countermeasures目录摘要............................................................................................................IAbstract...................................................................................................II目录.........................................................................................................III前言...........................................................................................................11相关理论综述........................................................................................21.1员工流动管理定义......................................................................21.2员工流失涵义..............................................................................21.3员工流动与员工流失的区别......................................................21.4我国销售人员的流失现状..........................................................32国盛销售人员流失现状及影响............................................................42.1背景分析......................................................................................42.1.1国盛商贸有限公司简介.........................................................42.1.2公司现有销售人员分析.........................................................52.1.3国盛销售人员流失现状分析.................................................72.2销售人员流失对国盛公司所带来的影响..................................82.2.1影响销售人员的积极性..........