目录摘要.....................................................................................................................................................IABSTRACT................................................................................................................................................III第一章绪论...........................................................................................................................................3选题背景.........................................................................................................................................3研究的意义.....................................................................................................................................31.3研究内容和框架.....................................................................................................................4第二章文献综述...................................................................................................................................6国内外研究现状.............................................................................................................................6发展战略理论研究.........................................................................................................................8理论分析工具...............................................................................................................................11第三章案例分析.................................................................................................................................14公司的概况...................................................................................................................................14的发展历程...........................................................................................................................14投影机产业发展概况...........................................................................................................143.1.3CW投影机在中国投影机产业链中的位置...............................................................173.1.4CW投影机的现有发展战略.......................................................................................17投影机发展面临的问题...............................................................................................................18核心竞争力缺失...................................................................................................................18产业业务领域狭窄...............................................................................................................18家电行业竞争激烈...............................................................................................................19第四章CW投影机发展的环境分析......................................................................................................19外部环境分析...............................................................................................................................194.1.1政治法律环境...........................................................................................................194.1.2经济环境...................................................................................................................20社会文化环境...............................................
