创业者与创业投资家的信任对创业绩效的影响研究易朝辉①(湖南农业大学商学院,湖南长沙410128)摘要:本文首先在比较国外一般信任的经典模型上探讨了创业者与创业投资家的信任发展模型;然后,提出了信任的两种利用方式:开发式和探索式;最后,通过数据调查,实证检验了创业者与创业投资家的信任发展及其利用方式对创业绩效的正向影响,由此得出了相应的结论
关键词:创业者;创业投资家;信任;创业绩效中图分类号:F270文献标识码:AAStudyonTrustbetweenEntrepreneurandVentureCapitalistandEntrepreneurialPerformanceYiChaohui(EconomicsandManagementSchool,WuhanUniversity,Wuhan430072,China)Abstract:Accordingtotheforeignclassicalmodelsofthetrustdevelopment,thepaperfirstlyexploresthedynamicdevelopmentmodelofthetrustbetweentheentrepreneurandtheventurecapitalist;secondly,thepaperproposestwokindsofthetrustusingway:theexploitingandtheexploratory;finally,thepaperempiricallyexaminesthepositiveimpactofthetrust’sdevelopmentandtheusingwayonentrepreneurialperformancethroughthedatainvestigation,whichhasdrawnthecorrespondingconclusi