SimMarketing营销模拟实验室学生操作篇VIP免费

SimMarketing营销模拟实验室使用说明书（操作篇）目录第四章学生实际操作.............................................284.1学生练习选择.......................................................284.2学生首页...........................................................284.3制定营销计划.......................................................314.3.1导航页.........................................................................................................314.3.2SWOT分析..................................................................................................344.3.3市场规模预测...............................................................................................354.3.4计划市场占有率...........................................................................................364.3.5计划品牌销量...............................................................................................374.3.6计划渠道销售量...........................................................................................384.3.7新品研发......................................................................................................394.3.8品牌组合......................................................................................................414.3.9产品定价......................................................................................................434.3.10广告促销....................................................................................................444.3.11销售力量....................................................................................................474.3.12分销渠道....................................................................................................484.3.一三生产计划.................................................................................................484.3.14市场调研....................................................................................................494.3.一五各品牌预算..............................................................................................504.3.16新品研发预算.............................................................................................514.3.17公司整体预算.............................................................................................524.3.一八计划各品牌贡献.......................................................................................534.3.19计划公司整体贡献......................................................................................544.4产业经济环境.......................................................564.4.1导航页.........................................................................................................564.4.2公司股价指数...............................................................................................574.4.3公司表现指标...............................................................................................584.4.4经济环境指数...............................................................................................594.4.5市场调查费用...............................................................................................604.4.6产业新闻......................................................................................................614.4.7产品销量和市场占有率........................................