上海别墅市场定价策略分析目录摘要............................................................................................................................1ABSTRACT...................................................................................................................21引言.............................................................................................................................32上海别墅市场结构分析.............................................................................................42.1别墅市场界定......................................................................................................42.2上海别墅市场发展历史......................................................................................52.2.1上海住宅市场的发展...................................................................................52.2.2别墅建设历程...............................................................................................62.2.3别墅市场发展历史.......................................................................................72.3上海别墅市场供求结构分析..............................................................................92.3.1市场现状总体评价.......................................................................................92.3.2供给分析.....................................................................................................102.3.3需求分析.....................................................................................................102.4区域分析............................................................................................................122.4.1闵行.............................................................................................................132.4.2松江.............................................................................................................142.4.3青浦.............................................................................................................142.4.4浦东.............................................................................................................142.4.5南汇.............................................................................................................152.4.6城市中心区.................................................................................................152.5市场未来发展趋势............................................................................................163定价理论基础...........................................................................................................183.1竞争定价理论....................................................................................................183.2基于战略成本分析的定价................................................................................223.3细分市场定价....................................................................................................243.4价值定价理论....................................................................................................274上海别墅市场常用定价策略介绍...........................................................................304.1成本定价策略....................................................................................................324.2竞争导向定价策略................................
