I新媒体环境下网络谣言传播机制及治理措施研究摘要伴随着微信、微博等新媒体的高速发展，网络谣言的传播渠道更加丰富，传播的方式也更加便利，由于新媒体的快速传播特性，谣言在网络中传播的范围更广，谣言引发的恶劣影响更大，最后导致治理谣言的难度上升。研究新媒体环境下网络谣言的问题无疑具有重大的现实意义，只有通过分析研究新媒体与网络谣言的特征及传播模式，才能做到及时遏止谣言传播，将谣言产生的不良影响降到最低。本论文主要研究新媒体环境下网络谣言的传播机制问题，第一，通过文献资料法对文中提出的新媒体、网络谣言等名词进行定义，归纳新媒体与网络谣言的特征，对二者进行理论分析。第二，以“无籽葡萄”谣言事件进行实证研究，通过设计调查问卷调查“无籽葡萄”谣言事件传播机制问题，分析调查数据，从谣言传播动机、传播方式和新媒体作用三个维度剖析新媒体环境下的“无籽葡萄”谣言传播机制。第三，研究当前治理网络谣言的现状和存在的不足，最后从政府、主流媒体和公众三个角度提出正确引导网络谣言及治理网络谣言的可行性建议。关键词：新媒体网络谣言传播机制治理IIStudyonTransmissionMechanismandGovernanceMeasuresoftheInternetRumorinNewMediaEnvironmentAbstract：WiththerapiddevelopmentofnewmediasuchasWeChatandmicro-blog,thespreadofrumorsisricherandthewayofcommunicationismoreconvenient.Duetotherapidpropagationofnewmedia,rumorsspreadinthenetwork,whichcausesgreaterbadimpact,andleadtothedifficultyofgovernancedealtwithrumorsrisefinally.Itisundoubtedlyofgreatpracticalsignificancetostudytherumorsofthenetworkinthenewmediaenvironment.Onlybyanalyzingthecharacteristicsandmodesoftransmissionofthenewmediaandthenetworkrumors,wecancontrolthespreadofrumorsandminimizetheadverseeffectsofrumors.Thispapermainlystudiedthedisseminationmechanismofnetworkrumorsinthenewmediaenvironment.First,theauthordefinedthenewmediaandnetworkrumors,suchasnewmediaandnetworkrumors,thensummarizedandanalyzedthecharacteristicsofnewmediaandnetworkrumorsthroughtheliteraturemethod.Secondly,theauthormakesanempiricalstudyontherumorsof"seedlessgrapes".Throughdesigningofthequestionnaire,thepaperinvestigatedthedisseminationmechanismof"seedlessgrapes"rumors,thenanalyzedthesurveydataanddisseminationmechanismofrumorsof"seedlessgrapes"inthenewmediaenvironmentfromthreedimensionsofrumorsintherumors,thewayoftransmissionandtheuseofnewmedia.Thirdly,itstudiedthecurrentsituationandtheshortcomingsoftherumors.finallyThispaperputforwardthefeasiblesuggestionsofcorrectlyguidingthenetworkrumorsandmanagingtherumorsofthenetworkfromthethreeaspectsofthegovernment,themainstreammediaandthepublic.Keywords:NewMediaInternetRumorsCommunicationMechanismGovernanceIII目录第一章绪论...............................................11.1研究背景和意义...............................................11.1.1研究背景................................................11.1.2研究意义................................................11.2国内外研究综述...............................................21.2.1国外研究现状............................................21.2.2国内研究现状............................................31.3研究方法.....................................................31.3.1文献法..................................................31.3.2问卷调查法..............................................4第二章新媒体下网络谣言相关理论研究.......................52.1新媒体相关理论...............................................52.1.1新媒体的概念............................................52.1.2新媒体的特征............................
