《上海宝山房产消费者需求研究》摘要房地产业是投资大、风险高、回报显著的行业，是建设部重点管理的行业之一。二十世纪90年代以来，建筑业，特别是房地产业成为国民经济的支柱产业，推动、支持了国民经济持续、快速、健康的发展。但是，也存在着大量房地产项目不做市场调查，不做可行性研究，盲目上马，结果造成大量房屋闲置和资金积压，更严重的是产生了许多的“烂尾楼”,给许多的房产开发商造成极大损失。本次研究主要是针对的上海宝山地区的购房群体，使用的是统计学中的市场调查的方法，采用配额抽样，根据收入与年龄将消费者进行分组，并结合常用统计软件SPSS，主要运用描述统计、因子分析的统计方法对调查数据进行分析，得出潜在和目标消费者定位分析与房产定位问题。潜在消费者分析主要包括：潜在购房群体人口特征分析、消费者购房因素分析。房产定位主要包括：房产价格弹性区间、房产要素分析、价格弹性，反映不同消费群体对房产价格的期望与价格承受能力的范围值，确定价格弹性区间，帮助开发商在定价时掌握销售进度，以便于获得最大收益。目标消费者定位主要包括：目标消费者细分、消费者房产需求趋势预测与房产具体规划和配比（比如：消费群体需求的是2房2厅1卫、2房2厅2卫还是3房2厅2卫……或是其他？）最终得出宝山地区购房群体的整体需求情况，为即将投资或正在投资宝山房地产市场的房产开发商提供可供参考意见。【关键字】房地产统计方法SPSS描述统计市场调查配额抽样因子分析Theconsumer'sdemandforhouseinBaoshanregionofShanghaiAbstractTherealestatetradeistheinvestmentgreatly,Hazardishigh,Repaythemarkedprofession,Oneofistheprofessionthatthebuildingministrystressadministered.20thcentury90Sinceyears,Buildingindustry,particularlytherealestatetradebecomesthenationaleconomypropproperty,promotion,backnationaleconomytocontinue,speedily,welldevelopment.Yet,alsobeingagreatquantityofrealestateitemsdoesnotactthemarketresearch.Notactfeasiblequalityresearch,blindlywinup,killtocreatethatagreatquantityofbuildingsleaveunusedandthecapitalkeepslonginstock.Itismuchthatthemoregraveiscomesintobeing“Festerinthetailtower”.Housepropertydevelopmentbusinesstomuchcreatestheextremelygreatloss。ThepaperisresearchonthehousethebeingcolonyinShanghaiBaoshanregiondistrictthatchieflyisaimedat.Employbemarketresearchinthestatisticsmeans,adoptthequotasampling,divideintogroupsconsumeronthebasisoftherevenueagainsttheage.Moreover,thestatisticsoftwareSPSSisbeingcommonlyused.Thestatisticsisdepictedinthemainapplication.Thefactoranalysisstatisticsmeansisanalyzedadjustlooksintothedata.Obtaininglatentlyandtargetconsumerdistributiontoanalyzetogetherwiththehousepropertylocationproblem.Latentconsumeranalyseschieflyconsistingof:Latentthebuyinghousecolonypopulationfeatureisanalyzed,Consumerbuysthehousefactoranalysis.Thehousepropertyfixedpositionlocationchieflyconsistsof:housepropertypriceresiliencearea.Thehousepropertykeyelementisanalyzed,Priceresilience,thattheexpectationadjusthousepropertypriceofcolonyagainstthepricelimitstandthecapabilityisworthisconsumedthattothereflectiondifference.Fixthepriceresiliencearea,thathelpdevelopmentbusinessislivingmastersthesalerateofadvancedwhenfixingaprice,inordertobeconvenientforobtainthelargestprofit.Targetconsumerlocateschieflytoconsistof:targetconsumer'ssubdivided,consumercontrastsagainsthousepropertyconcreteplanningandmatchingsomebodywithsomebodyatthehousepropertydemandtendencycalculation.Forinstance,Theconsumptioncolonydemandisthatguardsinhouses22halls1,2Guardsinhouse2halls2isstillthatguardsinhouses32halls2orothers。Finallyobtaintheentiredemandsituationthatthehousecolonywa...
