市场调研报告题目顾客满意度调查研究——以常熟大润发超市为例学院管理学院年级2011级专业市场营销班级112学号*********学生姓名***指导教师于秋红职称讲师报告提交日期20一三年6月组别：14组目录摘要································································································31.调研背景····················································································42.方法论··························································································42.1调查目的··············································································42.2调查范围和方法·····································································42.2.1调查范围···································································································42.2.2调查方法···································································································42.3调查内容··············································································53.调研结果分析·················································································53.1问卷的整理···········································································53.2样本分布··············································································53.2.2年龄分析···································································································53.2.3月收入分析·······························································································63.3基本描述统计········································································64.附件····························································································284.1调查问卷·············································································284.2方差分析结果·······································································30摘要俗话说“顾客就是上帝。”顾客满意是指企业向顾客提供的服务超...
