营销之道营销管理电子对抗系统学生手册Thishandoutisuseforbrochureofstudentandguidelineforcourse本资料用于学生手册及课程指南PracticingFutureBehaviorThestrongestandmosteffectivewaytolearnfromexperience,besideslifeitself,isprobablytouseawell-designedimitationofreality.BusinessSimulationThebestwaytolearnbusiness.目录第一章《营销之道》平台简介..........................................................................................1一、《营销之道》简介................................................................................................1二、模拟企业环境........................................................................................................1第二章《营销之道》系统登录..........................................................................................3一、运行《营销之道》服务器....................................................................................3二、启动《营销之道》学生端....................................................................................3第三章《营销之道》学生端基本操作.............................................................................10一、主场景功能分布简介..........................................................................................10二、管理岗位与角色分工..........................................................................................21三、设计产品..............................................................................................................22四、产品研发..............................................................................................................25五、固定资产..............................................................................................................26六、产品生产..............................................................................................................28七、产品配送..............................................................................................................29八、市场开发..............................................................................................................31九、广告投入..............................................................................................................33十、服务策略..............................................................................................................34十一、专卖店..............................................................................................................36十二、大卖场..............................................................................................................38十三、国内经销商......................................................................................................41十四、国际经销商......................................................................................................41十五、互联网市场......................................................................................................42十六、财务部..............................................................................................................44十七、完成决策..........................................................................................................46十八、决策历史..........................................................................................................47十九、查看报表......
