“中央厨房”融媒体模式现状及发展趋势分析摘要“中央厨房”模式标志着媒体编辑指挥系统重大转型，打破了媒体集团传统的报、网、微、端各自为营的瓶颈，在新旧媒体间架构起桥梁，成为传统媒体转型和新闻改革的“超级枢纽”和“启辉器”。融媒体是当下媒体取得突破性发展的必经之路，以此为选题进行研究挖掘，具有一定的现实和参考价值。本文主要采用案例分析法、内容分析法、总结归纳法进行研究。本文首先开展了融媒体与“中央厨房”概述，对融媒体与中央厨房进行了界定，对中央厨房简史以及中央厨房诞生背景进行了分析。之后，对当前融媒体趋势下“中央厨房”模式现状案例进行了重点分析，并总结了融媒体趋势下“中央厨房”模式现状以及“中央厨房”模式问题。最后，提出了融媒体背景下“中央厨房”模式相关改进建议与发展趋势。关键词：融媒体，中央厨房，现状及发展趋势AnalysisontheCurrentSituationandDevelopmentTrendofChina's"CentralKitchen"MediumIntegrationModelAbstractThe"CentralKitchen"modelmarksamajortransformationofthemediaeditorialcommandsystem,breaksthebottleneckofthetraditionalnewspaper,network,microandend-to-endoperationofthemediagroup,buildsabridgebetweentheoldandnewmedia,andbecomesthe"superhub"and"illuminator"ofthetraditionalmediatransformationandnewsreform.Mediumintegrationistheonlywayforthemediatoachievebreakthroughdevelopment,whichhasacertainpracticalandreferencevalueforresearchandmining.Thispapermainlyusescaseanalysismethod,contentanalysismethodandsummaryandinductionmethodtostudy.Firstly,thispapercarriesoutanoverviewofMeltMediaandCentralKitchen,definesMeltMediainCentralKitchen,andanalysesthehistoryofCentralKitchenandthebackgroundofthebirthofCentralKitchen.Afterthat,acasestudyofthestatusquoofthe"centralkitchen"modeunderthecurrenttrendofmediaintegrationiscarriedout,andthestatusquoofthe"centralkitchen"modeandtheproblemsofthe"centralkitchen"modeunderthetrendofmediaintegrationaresummarized.Finally,thepaperputsforwardsomesuggestionsforimprovementanddevelopmenttrendofthe"centralkitchen"modelunderthebackgroundofmediaintegration.Keywords：Medium,CentralKitchen,CurrentSituationandDevelopmentTrend目录摘要....................................................................1Abstract..................................................................2一、绪论..................................................................5（一）研究背景与意义...................................................5（二）国内外研究现状...................................................51、新闻中央厨房当前的发展现状分析..................................52、“中央厨房”实践问题分析........................................63、“中央厨房”实践与理论研究的讨论................................6（三）研究内容与方法...................................................61、文献研究法......................................................62、案例分析法......................................................73、深度访谈法......................................................7二、融媒体与“中央厨房”概述..............................................7（一）相关概念.........................................................71、融媒体..........................................................72、中央厨房........................................................7（二）理论基础.........................................................81、新公共服务理论..................................................82、“水波纹”理论..................................................83、“范围理论...
