[摘要]顾客满意度一直是企业和商家普遍关注的一点问题，顾客满意度对顾客的消费行为和消费质量以及企业的品牌形象都起到至关重要的作用，企业只有将顾客满意度维持在良好的水平，才能进一步发展自身的品牌和品牌的知名度。本文将以北京忠佳永兴国际物流有限公司广州分公司为研究对象，通过实证分析和数据分析，说明顾客满意度对其发展的影响和提出提高顾客满意度的建议。关键词：北京忠佳永兴国际物流有限公司广州分公司；顾客满意度；提高策略[Abstract]Customersatisfactionhasalwaysbeenamajorconcernforenterprisesandbusinesses,customersatisfactionontheconsumerbehaviorandconsumerqualityandcorporatebrandimagehasplayedacrucialroleintheenterpriseonlytomaintaincustomersatisfactionatagoodlevel,Inordertofurtherdeveloptheirownbrandandbrandawareness.Inthispaper,theBeijingZhongjiaYongxingInternationalLogisticsCo.,Ltd.GuangzhouBranchastheresearchobject,throughempiricalanalysisanddataanalysistoillustratetheimpactofcustomersatisfactiononitsdevelopmentandimprovecustomersatisfactionrecommendations.Keywords:BeijingZhongjiaYongxingInternationalLogisticsCo.,Ltd.GuangzhouBranch;CustomerSatisfaction;ImprovementStrategy目录1.引言..............................................................................................................................................11.1研究背景.............................................................................................................................11.2研究的内容.........................................................................................................................11.3课题的意义.........................................................................................................................22.北京忠佳永兴国际物流有限公司广州分公司的调查分析......................................................22.1公司简介.............................................................................................................................22.2问卷调查基本情况.............................................................................................................23.调查的结果分析..........................................................................................................................23.1中国客户方面.....................................................................................................................33.2俄罗斯客户方面.................................................................................................................44.总结与展望..................................................................................................................................74.1总结.....................................................................................................................................74.2展望.....................................................................................................................................8参考文献.........................................................................................................................................911.引言21世纪，企业竞争优势转移到敏捷性上。在这种情况下下，企业的竞争就表现在怎样以最快速度响应，满足不断变化的需求。在今天，全球化和物流管理已经被广泛用来提升企业核心竞争能力，许多物流企业都采取供应链管理来作为获取竞争优势。物流作为供应链重要部分之一，对供应链运作的绩效起着重要的作用。随着现代物流的发展，中国物流业也有所发展，但和国际化进程相...
